Lamar Jackson, star quarterback for the Baltimore Ravens, sought to establish Era 8 as a lifestyle brand that embodies his dynamic style, athleticism, and connection with fans. The goal was to create a distinct visual identity and a cohesive apparel line that appeals to both sports enthusiasts and casual wear audiences, while standing out in the competitive sports merchandise market.
I collaborated with Lamar Jackson’s team to develop a bold and modern brand identity for Era 8. Designed a logo that reflects Lamar’s interest in the African wild dog, balancing sleek typography with dynamic design elements. Created apparel concepts, including hoodies, t-shirts, and caps, featuring innovative graphics and premium materials. Oversaw the design of packaging, hang tags, and digital assets for social media promotions to ensure brand consistency.
In addition to the apparel designs, a brandmark was needed to establish the company.
The "Action Jackson" series presented Lamar as the focus for various print purposes.
Results:
· Successfully launched Era 8, with the first collection selling out within 48 hours.
· Garnered significant social media attention, increasing engagement on Lamar Jackson’s platforms by 50%.
· Strengthened Lamar Jackson’s personal brand, establishing Era 8 as a recognizable name in sports apparel.
