Problem/Challenge: Nova Southeastern University's Orientation department sought a fresh, cohesive brand identity to better connect with incoming students and reflect its role in supporting their transition to college life. The existing materials lacked consistency and failed to engage the diverse student audience.
Solution: I developed a complete rebrand for the Orientation department, starting with a vibrant new logo that symbolizes connection and growth. This was followed by a visual identity guide, including typography, color palette, and graphic elements, ensuring consistency across all platforms. Designed a suite of materials such as welcome packets, event signage, digital graphics, and a refreshed website layout.
Results:
· The new branding created a unified and professional presence, making the Orientation department easily recognizable.
· Staff reported that the cohesive materials enhanced their communication and helped deliver a seamless experience for new students.