Hi, I’m Dexter Grooms Jr, a designer, art director, and print management consultant specializing in creative solutions for higher education programs and initiatives.
For more than ten years, I’ve worked with universities to develop visual identities for events, campaigns, and experiences that shape student life. From cultural celebrations and academic conferences to Homecoming week and orientation programs, I design with intention, community, and storytelling at the center.
I believe the best design creates connection: a poster that sparks interest, a guide that makes the day feel organized, or a visual theme that turns a week of events into a memorable experience. My role is to help campus teams bring their ideas to life: clearly, beautifully, and with the kind of creative support that makes everything feel easier.
What I Do
Art direction for signature campus events
Visual identity systems for programs and initiatives
Digital design for campaigns and social engagement
Print media strategy and production management
How I Work
Collaboration is everything.
I work closely with committees, student leaders, and campus teams to build a shared vision, then I turn that vision into cohesive design systems that everyone can use confidently.
I work closely with committees, student leaders, and campus teams to build a shared vision, then I turn that vision into cohesive design systems that everyone can use confidently.
Whether I’m sketching concepts, refining a brand toolkit, or working with vendors to produce banners and guides, I lead projects from idea to final delivery with care, strategy, and a love for the details.
Beyond the Work
Outside of campus projects, you might find me exploring new design tools, sharing ideas with student creatives, or sketching concepts that become next season’s direction.
Let’s build something students will remember.
If you’re working on an initiative that deserves a strong visual identity, I’d love to talk.
