The Office at Diversity, Equity & Inclusion at Florida International University hosts Juneteenth events, dedicated to commemorating and celebrating the emancipation of enslaved African Americans in the United States, sought to establish a cohesive and impactful visual identity for their annual Juneteenth festivities. The goal was to create a distinctive brand that honored the historical significance of the event while fostering a sense of community, unity, and empowerment.
The primary objective of this project was to develop a versatile and inclusive visual identity that could be applied across various mediums – from event banners to digital platforms – to promote Juneteenth celebrations. The visual identity needed to embody the themes of freedom, unity, and heritage while resonating with diverse audiences.
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The central element of the visual identity was the creation of a distinctive logo. The chosen design featured a stylized representation of the Emancipation Proclamation, with dynamic and flowing lines symbolizing the journey from enslavement to freedom. The Pan-African color palette of red, black, and green added vibrancy and cultural resonance.
![](https://cdn.myportfolio.com/485e8260-51db-4156-8572-3f773e5a9f7b/435692d0-8cb0-4987-9f37-ee9d2cbdf8a9_rw_1920.jpg?h=81588bc6539545803b86977cff5ec409)
![](https://cdn.myportfolio.com/485e8260-51db-4156-8572-3f773e5a9f7b/117df8c5-ba8e-4797-add7-23e33603511f_rw_1920.jpg?h=1414af867c6c14fb3e4bceedc1e61eea)
![](https://cdn.myportfolio.com/485e8260-51db-4156-8572-3f773e5a9f7b/e3bad143-ddd7-44c4-8dbb-770ae1d075e3_rw_1920.jpg?h=5774fca81cdb0f5239afb080d343c925)
![](https://cdn.myportfolio.com/485e8260-51db-4156-8572-3f773e5a9f7b/c23b961f-ee15-4a20-8f48-296288150ab0_rw_1920.jpg?h=2035191d00ba100d36c56d6df37b9edc)
![](https://cdn.myportfolio.com/485e8260-51db-4156-8572-3f773e5a9f7b/f2bab224-a324-4358-b391-d906572a09e8_rw_1920.jpg?h=93dd731544439af089532d0440b70873)
The visual identity was applied across various touchpoints, including event posters, social media graphics, merchandise, and digital invitations. Consistent use of the visual elements strengthened brand recognition and created a cohesive and inviting atmosphere for Juneteenth celebrations.