Problem/Challenge: The university’s annual Homecoming events required a dynamic and cohesive visual identity to capture the energy and school spirit of the celebration. With multiple events spanning the week—including pep rallies, alumni meetups, student performances, and the big game—the challenge was to create designs that unified the diverse activities under one memorable brand while appealing to students, alumni, and the campus community.
Solution: Partnered with the Homecoming committee each year to craft a fresh, yet brand-aligned, visual identity tailored to the event’s themes. Delivered:
· A comprehensive design suite including logos, event banners, and promotional graphics.
· Social media templates for countdowns, event highlights, and participant shout-outs.
· Print materials such as posters, event schedules, and directional signage for key locations across campus.
Art direction that ensured all elements, from merchandise to digital assets, embodied the spirit and pride of Homecoming.
Results:
· Consistently elevated Homecoming’s visual presence, increasing event participation and alumni engagement year after year.
· Strengthened the university’s brand by incorporating its colors, symbols, and traditions into all materials.
· Garnered positive feedback from stakeholders for the polished and high-energy designs that captured the excitement of the week.
The new art direction was implemented across key student engagement campaigns and initiatives. Whether promoting campus events, clubs, or academic resources, the cohesive visual identity provided a recognizable and inviting presence, encouraging student participation and interaction.
Recognizing the importance of digital communication, the art direction was seamlessly integrated into each of the university's digital platforms, including the website, social media profiles, and email communications. Custom graphics, animations, and interactive elements were designed to enhance the online experience.