01 — Discovery
Understanding your needs, your audience, and your goals
We start by getting aligned: What does success look like for your team? Who are you trying to reach? How does this initiative strengthen student life?
We start by getting aligned: What does success look like for your team? Who are you trying to reach? How does this initiative strengthen student life?
02 — Concept Direction
Exploring visuals that reflect the spirit of your initiative
I translate the strategy into visual concepts: styles, typography, color direction, and messaging that feel unique, intentional, and aligned with the university’s identity.
I translate the strategy into visual concepts: styles, typography, color direction, and messaging that feel unique, intentional, and aligned with the university’s identity.
03 — Design Development
Building a complete identity system
Here’s where the ideas take shape. Every piece of the campaign is designed to work together: digital, print, signage, merch, and social.
Here’s where the ideas take shape. Every piece of the campaign is designed to work together: digital, print, signage, merch, and social.
04 — Production & Print Management
From digital files to delivered materials
Great design deserves great execution. I manage print production from quotes to delivery so you can focus on your program, not vendors.
Great design deserves great execution. I manage print production from quotes to delivery so you can focus on your program, not vendors.
05 — Launch Support
Helping your team bring the campaign to life
I provide assets and guidance so your department can roll out the campaign confidently, whether it’s a week of programming or a semester-long initiative.
I provide assets and guidance so your department can roll out the campaign confidently, whether it’s a week of programming or a semester-long initiative.
What makes this process different?
Built for higher education teams — flexible, collaborative, and realistic to campus timelines
Designed for consistency — every deliverable supports your department’s bigger goals
Human approach — clarity, conversation, and partnership at every stage
Full service — design + print production + launch guidance
Process Timeline
Most projects move from idea to delivery in 2–4 weeks, depending on scale:
Visual identity: 4 weeks
Complete event campaign: 2–4 weeks
Annual program branding: 2+ weeks
Let’s build something students will remember.
When you’re ready, I’ll be here to help shape the visual story of your next event or initiative.