Homecoming 2025
Role: Creative Direction, Visual Identity, Print Production
Timeline: 6 weeks
Timeline: 6 weeks
The Challenge
Homecoming needed a unified identity that energized students and alumni while supporting multiple events across campus. Materials were inconsistent across departments, and the committee wanted a system that was both bold and flexible. With three (3) years of collaborations for Homecoming, we developed a system of familiarity that helped with expectations and timely delivery.
Homecoming needed a unified identity that energized students and alumni while supporting multiple events across campus. Materials were inconsistent across departments, and the committee wanted a system that was both bold and flexible. With three (3) years of collaborations for Homecoming, we developed a system of familiarity that helped with expectations and timely delivery.
The Strategy
We anchored the identity in a vibrant color palette to stand out and introduced a modular pattern to adapt across formats — from banners to social tiles. Two rounds of visual direction were presented and refined with the committee.
We anchored the identity in a vibrant color palette to stand out and introduced a modular pattern to adapt across formats — from banners to social tiles. Two rounds of visual direction were presented and refined with the committee.
The Solution
A cohesive campaign system built to scale across channels and departments.
A cohesive campaign system built to scale across channels and departments.
Deliverables
- Primary and Secondary logos
- Color + Typographic system
- 25 social templates (Instagram + FB + stories)
- Campus signage suite
- T-shirt and merch mockups
- Print production & vendor coordination
- Primary and Secondary logos
- Color + Typographic system
- 25 social templates (Instagram + FB + stories)
- Campus signage suite
- T-shirt and merch mockups
- Print production & vendor coordination
Results & Impact
- +18% event attendance year-over-year
- 6 departments used the unified toolkit for promotions
- Committee reported faster approvals and consistent messaging
- +18% event attendance year-over-year
- 6 departments used the unified toolkit for promotions
- Committee reported faster approvals and consistent messaging
Credits
Client: Office of Student Engagement, Nova Southeastern University
Print Vendor: Artees
Photography: Saintville Images
Client: Office of Student Engagement, Nova Southeastern University
Print Vendor: Artees
Photography: Saintville Images
