The Interfraternity Council consists of 10-15 fraternities on the campus of FIU. A collection of various fraternities apart of a nation council but vary pending on the organization. Recruitment is the pinnacle of their organizations as they are in abundance in regards to presence and activities. Recruitment happens at the start of the semester where energy is high and involvement has also been documented at its highest. The theme chosen for the events were Kanye. Since it’s the summer, Graduation Kanye was the easy choice. Bright and vibrant. Eye-catching. The happiest the artist ever was in my opinion.
I transformed the university’s mascot, Roary into the Kanye Bear. While sacrificing the anatomy of the panther, I didn’t want to veer too far away from the original design due to the familiarity of the artwork not being as prevalent as year’s past. Used the bear’s framework and changed the kicks to be more modern to today’s time. The deliverables consisted of print collateral, large scale prints and web graphics.