Alpha Phi Alpha Fraternity are known for their Egyptian influence in their identity amongst the organization. In addition to pharaohs and sphinx, being known for “Ice cold” personas. The two components are embodied throughout their branding for the undergraduate chapters as a marketing tool.
The Phrozen Sphinxmen is a traditional graphic for the organization and has been outdated for some time and just needed to be rejuvenated seeing as the original creator or file is lost; screenshots and Google has been they’re saving grace. So for their “Ice an Alpha” event, they chose to keep it minimal and use that as their focal point for their marketing. Keeping it similar to the current design, I cleaned it up and phroze it.