Student Programming council (SPC) are responsible for most of the successful engagement programs for students on the campus of FIU. Including presenting more than 40 events per academic year across two of the university’s campuses.
Their summer marketing was inspired by the old Fruit of the Loom’s ads with each fruit of the logo coming to life with costumes. I personalized each fruit chosen for the project by the organization to use for the marketing. “Good Vibes” was the direction, so we decided on a Woodstock, groovy style for the fruit. Print collateral, stickers and shirts were the deliverables for the event.